J. J. Lance Ferrell is an aficionado on curriculum development with a specialty on this generation’s hip-hop impressionable youth. His flagship program, the Hip-Hop Education Literacy Program (H.E.L.P Project) which is the newly reformatted Literacy ROCKS! Project, has been on display at Charlotte Mecklenburg Schools, Johnson C. Smith University, and McClintock Partners in Education. Lance’s company Global Media Network is dedicated to giving back to the community as displayed when they had the first annual Literacy Celebration Day in 2010 in Charlotte, NC which garnered major support from Mayor Anthony Foxx and the city of Charlotte, National Urban League, Big Brother, Big Sister, and many more local organizations. He is currently pursuing his Bachelor’s Degree in Teaching K-8, with a concentration in English. The January 2011 edition of Pride Magazine has nominated Lance as one of the Top 10 African-American men under the age of 40 who is a “mover and shaker” in Charlotte, NC. He is working with school districts nationwide to integrate Hip-Hop Literacy into the daily curriculum.